Mail-order stores are now aggressively at war with traditional brick and mortar stores. Widespread access to the Internet and advances in shopping cart software have made it possible for online merchants to be quite profitable selling products with extremely thin margins. This phenomenon along with the downturn in the economy has made it extremely difficult […]
5 reasons your Google Ad aren’t being shown
December 12, 2011 By
Google recently has launched a very aggressive campagin to encourage local businesses to setup their own Google Pay Per Click campaign. The offer of free support and $100 coupons is quite compelling and many businesses have setup their own accounts. However, managing the campaign and getting the best bang for your buck can be tricky. One common question people ask is “Why isn’t my ad […]
5 Ways to Motivate Employees, a Christmas bonus isn’t one of them
December 2, 2011 By
Everyone appreciates a Christmas bonus but there are better ways to motivate and energize your employees. Below are 5 great ways to help them realize their full potential, make them happier and increase the profits for your company. Be generous with praise. Everyone wants and loves praise and it doesn’t cost you a cent. Praise […]
How do get more fans for your Facebook page
December 1, 2011 By
Now that you have your Facebook page running, your next step is to get more fans to “like” your page. Below are the 5 initial steps to follow. More advanced techniques will be discussed in future posts. 1: Update your Facebook business page frequently, at least every few days. The world is moving faster and […]
Latest launch beauty site for women
November 29, 2011 By
We just launched http://www.sonasmedspa.com/. The site was created in WordPress for Sonas Med Spa located in Madison CT. This is a is a physician owned and operated cosmetic practice that specializes in non-invasive anti-aging solutions. Sonas, the Gaelic word for happiness, was founded by Dr. Susan O’Malley in 2002. There were numerous difficulties with the […]
Does your business thumbnail picture look weird ?
November 29, 2011 By
You probably noticed that Facebook automatically creates a “thumbnail” image of your main profile picture, this image is displayed to the left of all your posts. It’s important that the thumbnail is recognizable and looks good. However, since the thumbnail image is a square, and most profile picture are rectangular, the “automatically” created “thumbnail at […]
First steps in planning your Facebook campaign.
November 25, 2011 By
Social Media in general and Facebook in particular is one of the hottest topics in Internet Marketing. The technology is brand new, yet is based on “old fashioned” concepts. First and foremost you must determine your goals. “Increasing your fans” is not a goal, it’s an important first step but you must decide how you […]
Small Business Saturday – support your local merchants
November 19, 2011 By
American Express is running a great campaign for local merchants that accept American Express, called Small Business Saturday. First there was Black Friday, then Cyber Monday. Now, there’s the 2nd annual Small Business Saturday, the day people support small businesses. Pledge to Shop Small on Nov 26th. If millions of Americans shop small, it will […]
Free Facebook Seminar November 17
November 5, 2011 By
Attend a free seminar on creating a Facebook Page for your business. Learn how to create your own Facebook page from start to finish. For more info and to sign up please visit Walden Pond Design Seminars
Using Google Display Network to increase brand awareness.
November 4, 2011 By
Once the step child of Google, the Google Display Network (GDN) is a fantastic opportunity to considerably increase your online brand awareness, engage your potential customers, and ultimately increase sales of your product and or services. Google (2010) states that users spend around 5% of time searching and 47% of their time reading web content. […]