American Express is running a great campaign for local merchants that accept American Express, called Small Business Saturday.

First there was Black Friday, then Cyber Monday. Now, there’s the 2nd annual Small Business Saturday, the day people support small businesses. Pledge to Shop Small on Nov 26th. If millions of Americans shop small, it will be huge.

Shoppers can register online and get a $25 credit. Local Businesses that accept AMEX are automatically included in their online list of stores.

However, there’s a free Facebook marketing kit available at http://www.facebook.com/shopsmall

Kit includes a free in-store signage and e-marketing materials. Plus you can signup for a $100 credit for Facebook ads.