Now that you have your Facebook page running, your next step is to get more fans to “like” your page. Below are the 5 initial steps to follow. More advanced techniques will be discussed in future posts.

1: Update your Facebook business page frequently, at least every few days. The world is moving faster and faster and customers want the latest right away. Some page even post twice a day. New Facebook users that visit your page old information are less likely to “like” your page and if they become fans less likely to return. Encourage your fans to post questions, comments and photos on your page and respond quickly to their postings.

2: Add the tag line “Like us on Facebook” to all of your advertisements. Use Facebook icons on your printed ads and materials to encourage people to visit and like your business page.

3: Give people a reason to “like” your page, by offering contests, discounts and coupons to those who choose to do so. This is perhaps one of the best way to increase your fan base.

4: Advertise on Facebook. Your ads can appear on the pages of Facebook users. When a user’s friend likes a page, a notation of this appears on the user’s pages. Facebook “sponsored stories” is a simple and easy way to increase your number of fans.

5: Suggest your business page to your friends by clicking “Suggest to Friends” from the business page. Facebook also offers a downloadable “Find us on Facebook” badge that you can embed on your website.