Using Google Display Network to increase brand awareness.

Once the step child of Google, the Google Display Network (GDN) is a fantastic opportunity to considerably increase your online brand awareness, engage your potential customers, and ultimately increase sales of your product and or services.

Google (2010) states that users spend around 5% of time searching and 47% of their time reading web content. The presence of your ads on these pages creates a strong visual message increases, or in some cases, can create brand awareness and boost leads to sales regardless of the viewers position in the buying cycle.

Google even has Display Ad Builder, an online site that helps create your ads. There are some limitations, but it can help you start a simple branding campaign for your company.