I was so excited to experiment with the new large timeline photo. Here’s something we did for one of our pro bono clients, Hope Water Foundation. Now we learn that Facebook will be changing the size of the profile picture. Hmm, seems like they are following Google+ profiles which recently enlarged their photo. Previously, a photo […]
Copywriting: How to improve headlines on landing pages and blog posts
April 16, 2012 By
Headlines are tricky little devils. Whether you’re writing them for an article or a PPC landing page, they can carry your campaign to glory or bury it forever. We gathered some theory on writing great headlines from our sister company, MarketingExperiments, and capped it off with five tips from our editors and a useful process […]
Are you ready for Facebook’s new Timeline ?
March 16, 2012 By
Facebook will be converting all Facebook business pages to the new Timeline look and feel at the end of March. Are you ready to take advantage of this huge change. Perhaps the most obvious change is the new larger timeline photo. Timeline Cover photos size will be 850 px wide by 315 px tall. These […]
Basics to Help You Setup Your Facebook Page
March 7, 2012 By
Every business should have a Facebook Page. However, having a Facebook Page is not just about getting tons of fans it’s about connecting and engaging with your customers and fans. When your fans comment or share your posts this will will increase your “reach” or number of new people that see your fan page. First […]
Join Your Local Chamber and Watch Your Rankings with Google Climb
February 24, 2012 By
Perhaps the best way to achieve top ranking with Google and other search engines is to attract a large number of relevant and authoritative links back to your site. Because Google, for example, interprets each link as a “vote”, the number of votes becomes key to evaluating (ranking) your website. When many sites provide links […]
13 great tools to help you manage Social Media
February 23, 2012 By
Are you looking for tools to simplify your social media activities? Many businesses feel overwhelmed when implementing their social media marketing. Sometimes the solution is to focus on the right social media tools for your business. We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 […]
Social media becoming everybody’s business
February 20, 2012 By
Technology changing the way companies, customers interact By John A. Lahtinen jlahtinen@HartfordBusiness.com 02/20/12 Social media — Facebook, LinkedIn, Twitter — has taken the traditional business PR model and turned it completely on its head. Firing off poetic press releases and dumping thousands of dollars into glitzy advertising campaigns are no longer the norm as dwindling […]
Social media becoming everybody’s business – article in Hartford Business
February 20, 2012 By
I was recently quoted in a online article in Hartford’s Online Business site, that discusses Social Media and its impact on businesses.
Cool way to raise money for projects
February 17, 2012 By
Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields. They make it possible to share your project with thousands of people and raise money to make it a reality. Below is a project I […]
Why I LOVE Rackspace and use it for my hosting customers
February 15, 2012 By
I have been using RackSpace for over 6 years. They have never let me down, there are other hosting companies that offer similar hosting services for a fraction of RackSpace costs. I can calculate the extra cost that I pay to RackSpace but I can’t put a value on having a server with 100% uptime and support […]