Twitter and TV

Mobile Tweets Oreo SuperBowlTelevision is changing before our very eyes. People are now watching TV with their laptop and smartphone next to them on the couch. In many cases Twitter traffic during a TV episode functions like real-time Nielsen Rating reporting.

Here’s the clever tweet that Oreo’s agency tweeted during the Super Bowl blackout.  The cookie company’s agency 360i was gathered during the game and they designed, captioned the tweet within minutes.

Viewers apparently loved Oreo’s message, which was retweeted 10,000 times in one hour. This has many wondering did this single tweet have a greater reach than their million ad, which also played during the game.