Google recently has launched a very aggressive campagin to encourage local businesses to setup their own Google Pay Per Click campaign. The offer of free support and $100 coupons is quite compelling and many businesses have setup their own accounts. However, managing the campaign and getting the best bang for your buck can be tricky. One common question people ask is “Why isn’t my ad […]
Using Google Display Network to increase brand awareness.
November 4, 2011 By
Once the step child of Google, the Google Display Network (GDN) is a fantastic opportunity to considerably increase your online brand awareness, engage your potential customers, and ultimately increase sales of your product and or services. Google (2010) states that users spend around 5% of time searching and 47% of their time reading web content. […]
Google adds a “like” button to your site
July 1, 2011 By
With Facebook becoming perhaps the most popular site, Google is getting concerned. They just created +1. This is similar to Facebook’s like button. It allows you to tag sites you like. It also can appear next to your Google Adwords Ad. Sometimes it’s easier to find exactly what you’re looking for when someone you know […]