1: What does your company do ?

2: What is your unique selling proposition, what separates you from your competition ?

3: Who are your three top competitors ?

4: Please list 3 sites you like.

5: Please list 3 sites you don’t like.

6: Which is your most profitable business sector.

7: Which aspect of your business do you wish to expand.

8: Where do you want to be in three years.

9: Are there any weaknesses or inefficiencies that could be addressed in your new site ? (Example are people calling up and asking the same question that could be addressed in FAQ’s)

10: How do you get most of your business ?

Extra Credit Questions

1) What are your objectives for this site:  new customers? additional business from existing customers? Thought leadership hub? etc.
2) What keywords are important to your success?
3) How will the success of this site be measured? Are there any baselines that exist?