Will Rogers famously said, “You never get a second chance to make a good first impression.”
This is especially true in Internet marketing where people’s attention can shift with the click of a mouse.
This is why we offer two areas of strategic communication expertise: Positioning and Messaging services and Communications Planning services. The fundamental tenet for both these practices is placing the needs and desires of your customer at the center of all activities.
Our Positioning and Messaging practice first works with you to uncover the value proposition your product or service represents to customers and then articulate that value with target-specific messaging that will enlighten and motivate prospects.
Our Communications Planning practice works to uncover both paid and earned media opportunities to stream messaging to your target in an efficient and impactful manner. We have expertise across the mix of traditional, digital and social media so we can create a communications mix just right for a variety of budgets.
When combined, these two services allow us to work together and make sure we are saying the right thing in the right place at the right time.