Basics to Help You Setup Your Facebook Page

March 7, 2012 By

Every business should have a Facebook Page. However, having a Facebook Page is not just about getting tons of fans it’s about connecting and engaging with your customers and fans. When your fans comment or share your posts this will will increase your “reach” or number of new people that see your fan page.

First you need to build your fan page and fill out basic info; address, hours, web address etc. This allows people to learn more about your company and ultimately find and visit your store.

Second step add profile pictures, this adds personality to your store. Then invite your friends and family, this will “prime the pump” and help jump start your fan base. The beauty of this is that friends of your friends will learn about your new business page.

Lastly setup a vanity URL, example http://facebook.com/AndrewsBikeShop and make certain to put this URL on all your marketing assets.

Once you have setup your page try and post at least once a week. You can then use Insights the built in tracking program to learn which posts resonate with your fans.


Filed Under: Facebook, Increase Traffic to Your Site, Internet Marketing

Join Your Local Chamber and Watch Your Rankings with Google Climb

February 24, 2012 By

Perhaps the best way to achieve top ranking with Google and other search engines is to attract a large number of relevant and authoritative links back to your site. Because Google, for example, interprets each link as a “vote”, the number of votes becomes key to evaluating (ranking) your website. When many sites provide links to a website, that website is understood to be significant. These links, however, should be relevant and from a reliable or authoritative source.

Many Black Hat search engines practitioners create “Free For All” sites with tons of links pointing to other sites. This tactic does little to increase traffic since in the majority of cases the originating site is neither relevant nor authoritative. How, ever, when an organization such as a local Chamber of Commerce site links to your business, then you have an authoritative link. Thus I encourage all businesses to join their local Chamber and make certain that the Chamber links back to their sites.

The Branford Chamber of Commerce takes this strategy a step further by creating micro sites for all of its members. These sites are by definition authoritative, because they are connected to the local Chamber. Thus for the cost of annual membership, Branford Chamber of Commerce members automatically get a huge boost with Google and other search engines.


Filed Under: Cool / Important Stuff, Increase Traffic to Your Site, Website Best Practices

13 great tools to help you manage Social Media

February 23, 2012 By

Are you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.


Filed Under: Cool / Important Stuff, Facebook, Increase Traffic to Your Site, Internet Marketing Tagged With:

Social media becoming everybody’s business – article in Hartford Business

February 20, 2012 By


I was recently quoted in a online article in Hartford’s Online Business site, that discusses Social Media and its impact on businesses.


Filed Under: Cool / Important Stuff, Facebook

Cool way to raise money for projects

February 17, 2012 By

Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.  They make it possible to share your project with thousands of people and raise money to make it a reality.

Below is a project I like and was going to fund money but they have already received more than they need. They only asked for $18,000, so far they have raised over $26,000. If you have a great idea, but just need some financial assistance Kickstarter can help.

Theft-Resistant Bike Light by Gotham Bicycle Defense
http://www.kickstarter.com/projects/gotham/theft-resistant-bike-light-by-gotham-bicycle-defen


Filed Under: Cool / Important Stuff

Why I LOVE Rackspace and use it for my hosting customers

February 15, 2012 By

I have been using RackSpace for over 6 years. They have never let me down, there are other hosting companies that offer similar hosting services for a fraction of RackSpace costs. I can calculate the extra cost that I pay to RackSpace but I can’t put a value on having a server with 100% uptime and support team that NEVER lets me down. Here’s a short video on RackSpace.


Filed Under: Cool / Important Stuff

Guidelines for running a Facebook promotion

February 7, 2012 By

Facebook promotions are a great to acquire new fans and or to engage your existing fan base. However, there are important rules that must be followed. Watch this video prepared by Facebook to understand the basics 

Wild Fire App offers a great suite of Facebook apps that make it easy to run photo and video contest or other similar contests.

Have fun, try something new and quirky you will be pleasantly surprised by the results.

 

 

 

 

 


Filed Under: Facebook, Internet Marketing Tagged With:

Super Bowl Commercials

February 6, 2012 By

I’m not a fan of football, but I do enjoy the the creativity of some of the Super Bowl commercials. Here’s a link with all the commercials, pick your favorite.


Filed Under: Cool / Important Stuff

Google New Privacy Options

January 31, 2012 By

Google’s new privacy policy really is a hobson’s choice, you can either agree to let Google know “everything” you do or stop using Google. Actually it’s not a drastic as you might think, but it’s still pretty serious. In theory Google could look at your calendar and note your current location from your smart phone and “suggest” a better travel route to avoid a current traffic jam.  New policy starts March 1. Click here to read a summary of the changes. 


Filed Under: Cool / Important Stuff
January 20, 2012 By

Facebook just launched an aggressive program for small businesses. You can receive up to $150 in advertising on Facebook. A page needs a minimum of 50 fans to be eligible. It’s very easy to setup “sponsored stories” and quickly grow your fans. Watch a short video to learn more.


Filed Under: Facebook, Internet Marketing
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